Social media expert Lynette Chiang aka Galfromdownunder is an award-winning author, advertising copywriter, multimedia storyteller and solo bicycle adventurette.

She's possibly the only marketer in the world to take Customer Insight beyond the n^th degree by living with customers year-round as a surrogate family member. Whether going to church, not going to church, getting scolded, or being written into a will (she's inheriting someone's prized bicycle bell), she brings relationship marketing insights from living deep within a brand to every communication she creates.

"The story is the strategy, the conversation is the creative. Somewhere in between, a sale happens ... and there's tofu on the table tonight." - Lynette

Formerly the Chief Online Content Producer and Customer Evangelist for Bike Friday, the world's leading performance travel bicycle, Lynette also teaches yoga, videoblogs like a woman possessed and invents useful things. She talks with a broad Aussie accent, as you can witness here.