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advertising | web | tv | print video | dvd writing | book image | design advertising : web top Banner ad for College News. Copywriting and concept by Lynette Chiang, using house footage advertising : tv top Bob Jane Tyre Mart Brand Campaign; Nestle Ovaltine spot - Copywriter Lynette Chiang, Art Director Max Landrak, Saatchi & Saatchi Melbourne, Australia advertising : print top Bike Friday "Boarding Pass" Ad Campaign for Adventure Cyclist Magazine Campaign concept, copywriting, art direction, layout and typesetting by Lynette Chiang using customer photos tikitTM Online and print campaign for a bicycle commuting magazine. Click to enlarge. Campaign concept, copywriting, art direction, layout, typesetting and photography by Lynette Chiang 2004: Inaugural 'What Do You Do On A Friday?' Branding Campaign Campaign concept, copywriting, layout, and execution by Lynette Chiang using customer photos. Led to Bike Friday winning Saatchi & Saatchi Lovemark of the Year: Ad for Flick Pest Control, Boo Advertising. Copywriting by Lynette Chiang, art direction by Max Landrak See it online | 1995 Cannes Advertising Festival Bronze Lion) Ad for Nissan Sentra, the cheap and cheerful car. Saatchi & Saatchi, Costa Rica. Copywriting and art direction by Lynette Chiang. Extra waterproof An ad for a building material. Saatchi & Saatchi, Costa Rica. Copywriting and art direction by Lynette Chiang. Image campaign for Pipasa, a Costa Rican chicken company. Saatchi & Saatchi/Tribu Costa Rica. Copywriting and art direction by Lynette Chiang Campaign for a Laser Tattoo removal clinic, Sydney. Copywriting by Lynette Chiang. Art Direction by Marie Mansfield. AWARD Bronze Pencil winner. We called ourselves "Buladelahs" which rhymes with "Shielas". Your Half. My Half. If you like bread with a hole in the middle, buy a donut. Campaign for Pancito Fresco, a hot bread chain. Saatchi & Saatchi Costa Rica. Copywriting and art direction by Lynette Chiang. One thing less to worry about. Image campaign for a Costa Rican business software company. Saatchi & Saatchi Costa Rica. Copywriting and campaign concept by Lynette Chiang Campaign for a mid-strength beer. Caxton Australian Newspapers Award Winner. Saatchi & Saatchi Melbourne. Copywriting by Lynette Chiang. Art direction by Max Landrak. We're looking for Australia's Best engineer. Ad for Engineer of the Year Awards. Saatchi & Saatchi Melbourne, Australia. Copywriting by Lynette Chiang. Art direction by Max Landrak. (You might have to be Irish to get these ... the first is a hair shampoo aimed at young guys). BODY AND BOUNCE: Darren Kelly's limp, lifeless hair could use an aloe vera and jojoba restructuring shampoo to promote elasticity and sheen but frankly, he couldn't be arsed. The second ad recognizes that Ireland has always been lousy at rugby against France but no matter ... Best of Luck in Paris, lads.Saatchi & Saatchi, Dublin, Ireland. Irish advertising awards finalist. Copywriting and campaign concept by Lynette Chiang. Strong love scenes prohibited. Ad for a multiple-position bed. Saatchi & Saatchi Costa Rica. Copywriting and campaign concept by Lynette Chiang. I want one/Two seconds ago I was perfectly happy with my current 4x4. Campaign to launch Mitsubishi Montero. Saatchi & Saatchi. Costa Rica. Copywriting and campaign concept by Lynette Chiang. video top Best of Gal on YouTube Latest Gal on YouTube Most Viewed Round*Up Fast Fold Showdown | Story | Film Society of Lincoln Center GreenScreens, 2009 2007 Bicycle Film Festival NYC 16,000 Feet on a Friday Trailer (3 min trailer) | Story | First feature length movie shot with a 3.2 mpix digital camera, 2004 Route 66 by Bicycle Trailer | Story | Pedaling the Mother Road (53 min DVD) VIDEO: "It's not a Junket, It's a Job" | About Selling the story videos REMO: Selling the story not the stripey thing | Story | profile of an online retailer Bike Friday's collaboration with a local grocer and bikeshop | Story Cycle2City: A Commuter's Bicycling Facility | Story | used in Harvard School of Public Health and Design Fall 2009 curriculum. Bike Friday's collaboration with Eugene LTD buses | Story Bike Friday on the Catwalk | Story | Collaboration with NY Fashion Designer Telfar Clemens, 2008 Helmet Haricut from Bumble & Bumble | Making a trip to the hairdresser somehow work related You had to be there videos Longest Line in NYC | Women , 2008 The Man in the Hole | Story | Featured in Treehugger.com The Pied Piper of Puna | Story | : David Hannauer, Ocarina Meister Poledancing for the Modern Urban Cyclista | Story | Bobbie's Pole Studio dvd movies top "Made on a Mac": feature-length DVD movies shot, edited, finished, music arranged/composed, on the road. Using a a simple digital camera and Apple iLife. Widely showing to cycling, travel and multimedia audiences at film festivals and on PBS. Route 66 by Bicycle: Pedaling the Mother Road: 57-minutes, 2006. Riding and shooting 40 cyclists crossing the country on this 29-day anniversary expedition led by Race Across America Legend Lon Haldeman Movie clip | See it bigger | Buy it Boston Bike Film Festival 2005 16,000 Feet on a Friday: Biking the World's Highest Paved Road, 45 minutes, 2004. Expedition over the 16,000 ft Ticlo Pass, Peru, led by Race Across America Legend Lon Haldeman. I was interviewed by Jim Clash of Forbes.com. Movie clip | See it bigger | Buy it writing top published articles From Padlocked Diaries to Powell's Pick: The Willamette Writers Conference Conference Review, Op-Ed for the Eugene Register-Guard Cheap and Choosy: Getting by in the land of the potluck, yoga and tofu | live link Back to Campus Special : Eugene Weekly Doing the Dishes in Country Kerry Part I For Escape from America Magazine A Little Wheel Goes a Long Way   live link BicycleTouringPro.com web event Turning 35 in Edinburgh (PDF, page 19) live link for riderscollective.org, June 2010 blogging | All Gal blogs A Decade Across the Dining Room Table     live link Lessons learned from a decade of Customer Evangelism, May 2010 2010: The Year of Saying "I Got It"     live link On the perils of non-response. FastCompany.com Top 10 post, January 2010 They Got It!   live link Followup to previous post Obamabilia: Royalty-free "Kind Eyes" Already stimulating the Economy   live link Lighthearted look at campaign kitsch. Fastcompany.com Packaging Design 101: Follow through ... with decent glue On taking good design all the way to the sticky label. Fastcompany.com Selling the Shirt Not the Stripey Thing Profile of e-tailer REMO, for FastCompany.com Barack Obama and the Power of Positive Discrimination    live link He's black, and that's enough for me. Fastcompany.com On Not Biting the Feedback that Feeds You   live link Criticism - it's all good. Fastcompany.com My Friend Alison: She's the Real Thoreau   live link A personal tribute to someone I admire multimedia event reporting: words, photos, movies I'm the cat among the pigeons, filming, interviewing, catching people off guard. The goal: make readers late for work. A Decade of Fridays A 10-year retrospective of online multimedia content authored by Lynette Chiang for www.bikefriday.com Mark Mobius on a Friday Interviewing Mutual Funds Guru, Mark Mobius Little People of America Annual Convention Bike Across Italy Just words and pictures of a 10-day trip review What Does Lynette Chiang Do On A Friday? collected multimedia trip reports on bikefriday.com advocacy, PR stunts and B2B collaborations Multimedia coverage to inform and inspire 3-way Marketing partnership between a manufacturer, a grocer, a bike shop A tikit to ride the buses Collaboration with transit authority The tikitTM on Trial in NYC Getting a folding bike past New York's toughest gatekeepers Burn Carbs Not Hydrocarbs Symposium Advocacy for sustainable transportation options. In 2008 The Harvard University included her advocacy multimedia in its Public Health and Design curriculums. Aloha, but not in my Backyard Advocacy for Beach Access in Hawaii travel writing Travel Writing Collected multimedia travel articles - words, photo galleries and video Fisherman and Flashers in County Kerry Doing the Dishes in County Kerry Part II humor April Fool's Day Some serious relationship marketing dressed up as killer pranks Plumbing the Depths of Joe the Foreign Policy Expert FastCompany.com, Oct 2008 book top The Handsomest Man in Cuba: an escapade : official webpage Published by Random House Australia, Globe-Pequot USA, National Geographic Adventure Press Germany. Original book layout, jacket design, photography by Lynette Chiang. New York Times Book Review, 2007 | Buy it image top Photography for Bike Friday Catalog covers: Prize-winning shot from the NY 5-Boro Bike Tour. See it bigger. design top Original invention: Traffic Cone BagTM A Galfromdownunder original design, 3-in-1, reversible, proudly made in the New York Garment District. About Bike Friday Headbadge Design www.bikefriday.com/headbadge Bike Friday Map Jersey Made in the USA by VoMax Apparel Copyright 1997-2010, Galfromdownunder.com. All rights reserved.