www.galfromdownunder.com
VIDEO CLIP: Lynette in 60 sec | about this video
Gal for hire | Other creds Lynette wasn't a exactly model Chinese student - she was much more excited about marketing the monthly school disco than Calculus IV. But Chinese dads are don't give up, so she dived into ... Computers. After spending many nights on a computer science degree and many days as an ORACLE analyst/programmer, she alarmed herself by winning the top student honors at the Australian Writers and Art Directors School and kicking off a new career in ... Advertising. Mentored by advertising guru Siimon Reynolds, she became a diligent student at last, scoring numerous Australian advertising awards, serving on local and international awards juries and winning a Cannes Advertising Festival Bronze Lion in one of its toughest judging years. Then it was time to throw it all to the headwinds and start ... Bicycling. On the long and potholed roads from Australia to Zarcero (a town in the Costa Rican boonies) she survived as a senior copywriter at Saatchi & Saatchi (Ireland) and Creative Director for Saatchi (Costa Rica); she declined offers to climb corporate ladders in favor of work that keeps you out on a windy ledge and learning tough: waitress, trainee chef, manager of a cloudforest Costa Rican hotel and spending a freezing winter outside Windsor Castle dressed as an Edwardian Lady. Bike Friday, maker of her folding bicycle, offered her a chance to work in 'merica in ... Customer Evangelism. First as a telephone salesperson then later, Chief Online Content Creator, she quickly filled the company's formerly static website with adventure-laden multimedia content that readers say "makes them late for work". Revenue doubled over this period and site traffic regularly surpassed that of more famous bicycle brands. Seeking to draw this cult-like community even further under the Bike Friday spell, she hit the road as the card-carrying Customer Evangelist, "taking relationship marketing to the nth degree" by homestaying under customers' roofs.
(Someone has since bequeathed Lynette their prized bicycle bell).
Lynette's prolific social networking skills got Bike Friday topping the Saatchi & Saatchi Lovemarks.com poll and featuring in Saatchi CEO Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution. CustomerEvangelists.com listed her with renowned word of mouth mavens; she was interviewed for Forbes.com's Rugged Individualists and is an Expert Blogger for FastCompany.com as "The 24/7 Customer Evangelist". It was time to meet ... The Handsomest Man in Cuba. Her first travel memoir, The Handsomest Man in Cuba (published Australia, USA, Germany), is an award-winning account of Lynette's solo trip across Cuba and was favorably reviewed in the New York Times Book Review. After fiddling with the video button on her digital camera Lynette started ... Moviemaking. She creates feature-length adventure films she calls "handlebar movies" shot one-handedly from the saddle and edited on the road. 16,000 Feet on a Friday: Biking the World's Highest Paved Road (45 mins), won the Audience Choice Award at the inaugural Boston Bike Film Festival. Route 66 by Bicycle: Pedaling the Mother Road (57 mins) is a collaboration with Race Across America legend Lon Haldeman. These films have been praised by travel, cycling and digital technology and Apple Store Made On a Mac audiences from New York to LA, who also engage her for ... Public Speaking. Lynette is a sought-after keynote speaker on customer evangelism, minimalist multimedia, travel and "the marketing you do when you're not doing marketing". Her unusual career path inspires women, seniors and minorities of all ages and stages to "Just (get on a bicycle and) Film It". Read more about Gal talks | Gal books and movies
Contact Lynette via email: galfromdownunder at gmail dot com, phone 541-513-7711 (USA), 0420 968 967 (Australia). |
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Blogging and ghost blogging:
Lively and opinionated posting and paraphrasing, any topic. Bullet points and preferred angle are all I need.
Copywriting and Advertising: Say it straight, then say it great
Multimedia Event Coverage: I'm the cat among the pigeons, filming, interviewing, catching people off guard. The goal: make readers late for work.
Community Building: Using social media tools, new and old, to create sprited, loyal community. Facebook and Twitter aside, content is still king.
What's wrong with my Business? I nail the niggling things that get in the way of making money. Your friends won't tell you what you're doing wrong; I'm not your friend (yet), I'm also Australian, so I will.
Letter writing/email campaigning: Did I mention, say it straight, then say it great?
Advocacy, PR stunts and B2B Collaborations Multimedia coverage to inform, inspire - the right kind of attention-seeking behavior
Reviewing: A love of design, technology and creativity inspires my informative and entertaining critiques of everyday events and technology.
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